About
Shariq is a dynamic businessman, media strategist, and lobbyist with over 17 years of experience shaping narratives and influencing policies. A former Advisor to the Ministry of Information and Broadcasting, he has worked with national and international organizations, forging strong relationships across Pakistan’s political landscape to drive impactful change.
In 2008, he founded Incision, a leading media production company, and became the first and only Pakistani director to collaborate with Ridley Scott Associates on major global campaigns, including projects for the UK Prime Minister’s Office and the Bill & Melinda Gates Foundation. His portfolio spans commercials, documentaries, music videos, and high-profile advocacy campaigns.
Shariq played a pivotal role in revamping Radio Pakistan, modernizing its brand, website, and digital presence. His contributions to the Pakistan Air Force (2016-2019) enhanced its public image, with his acclaimed JF-17 documentary credited for boosting international sales.
Beyond media, he is a dedicated social reformer. Through Chromatic, his non-profit, he has led Pakistan’s first digital policy advocacy campaign on tobacco control with Bloomberg Philanthropies, achieving four major policy changes. His work has advanced 12 UN Sustainable Development Goals and influenced national policies, including collaborations with NACTA to promote peace and stability.
Recognized internationally, Shariq has represented Pakistan at global forums, including Johns Hopkins University, where he spoke on using media for policy change. With an unparalleled network, expertise, and a passion for progress, he continues to shape the future of media, governance, and advocacy in Pakistan and beyond.