Shariq is a dynamic businessman, media strategist, and lobbyist with over 17 years of experience shaping narratives and influencing policies. A former Advisor to the Ministry of Information and Broadcasting, he has worked with national and international organizations, forging strong relationships across Pakistan’s political landscape to drive impactful change.
In 2008, he founded Incision, a leading media production company, and became the first and only Pakistani director to collaborate with Ridley Scott Associates on major global campaigns, including projects for the UK Prime Minister’s Office and the Bill & Melinda Gates Foundation. His portfolio spans commercials, documentaries, music videos, and high-profile advocacy campaigns.
Shariq played a pivotal role in revamping Radio Pakistan, modernizing its brand, website, and digital presence. His contributions to the Pakistan Air Force (2016-2019) enhanced its public image, with his acclaimed JF-17 documentary credited for boosting international sales.
Beyond media, he is a dedicated social reformer. Through Chromatic, his non-profit, he has led Pakistan’s first digital policy advocacy campaign on tobacco control with Bloomberg Philanthropies, achieving four major policy changes. His work has advanced 12 UN Sustainable Development Goals and influenced national policies, including collaborations with NACTA to promote peace and stability.
Recognized internationally, Shariq has represented Pakistan at global forums, including Johns Hopkins University, where he spoke on using media for policy change. With an unparalleled network, expertise, and a passion for progress, he continues to shape the future of media, governance, and advocacy in Pakistan and beyond.
Founded in 2019, Chromatic is a powerhouse of policy advocacy, leveraging strategic communication to drive real change. More than just an awareness platform, we are Pakistan’s leader in policy reform, with four major legislative victories shaping public health, education, and counter-violent extremism (CVE).
Through cutting-edge advocacy, stakeholder engagement, and community-driven initiatives, Chromatic is reshaping narratives, challenging norms, and forging a path toward inclusion, peace, accountability, and sustainable development.
At Chromatic, we don’t just talk change—we make it happen.
Incision is Pakistan’s leading 360° multimedia production and digital solutions agency, where creativity meets strategy to influence, inspire, and ignite change. We craft compelling narratives that shift perspectives, shape behaviors, and drive impact.
With a proven track record across banking, corporate, social, and government sectors, Incision’s influence extends beyond Pakistan to Qatar and the U.S.. Our visionary approach, cutting-edge execution, and unmatched expertise make us the market leader in producing some of the most groundbreaking content ever witnessed in Pakistan.
At Incision, we don’t just tell stories—we create legacies.
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